Home > Search Results: keywords:"marketing school management"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Viral Marketing and Academic Institution
 Koktová, Silvie ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This bachelor thesis examines modern and constantly developing kind of internet marketing -- the so called viral marketing. It deals with its origin, principle, process, advantages and disadvantages, types of viral marketing and presumptions of creating successful viral campaign. The aim of the theoretical part is especially the understanding of viral marketing as one of the effective instruments of contemporary marketing. In this theoretical part the thesis also elaborates a marketing school management and what creates the base for the practical part. The practical part focuses on research of usage of viral marketing in the area of academic management. The thesis includes proposal for creating a viral campaign, which could be put to use for admission procedure for the Faculty of Management in Jindřichův Hradec.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English